The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources
By Neil Rackham.
Description
Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes: Individual diagnostic exercises Illustrative case studies from leading ...
ISBN(s)
0070522359, 0352720197653, 9780070522350
