Cim Certificate - Paper 2: Customer Communications in Marketing: Study Text (2002) (CIM Study Text: Certificate)
By BPP.
Description
BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples. Increasing numbers of students are taking the continuous assessment route. This edition will be updated for this development with extra material focused on this means of assessment. - from Amzon
ISBN(s)
0751741264, 9780751741261
